Hi, I’m Brin. I started Sunswoon after spending way too long looking for a towel robe like the one I fell in love with one day at the pool. It was the best thing I’d ever seen, right up my alley of cute but convenient. And of course it was $110. I couldn’t justify that price tag. After searching for a dupe and coming up empty, I decided to make my own.
That’s basically the whole story. I’m a stay-at-home mom to three boys who are my absolute joys. I didn’t know anything about starting a business, but I wanted Sunswoon to be part of who I am, so I built it around the way I actually live. I’m a mom who appreciates the simple things and loves the luxury of convenience, and that’s exactly what the robe is.
It’s a throw-it-on-after-the-pool, the-beach, a-sweaty-walk, whatever, and go kind of robe. It’s for the five minutes between wet and dressed, and looking put together while you’re at it. And because it’s a robe, it’s totally fair game to wear it multiple days in a row. One less thing to think about on your way to the water park. No towel, no coverup, just the robe.
The Shortie Towel Robe is where it started, made from actual towel material that dries you off instead of just covering you up. More is coming, but the point stays the same: easy, unbothered, good enough to wear out the door.